Rico aka “Zombie Boy” was born Rick Genest from La Salle, Quebec, and grew up in Chateauguay. His first appearance as Zombie Boy was in Lady Gaga’s video Born This Way. (No, that was not makeup in the video, at least not on Rico!) Over 80 percent of his body is covered in tattoos, including his face. Rick’s tattoos are what he calls his “project.” So, what does one do when one nearly escapes death, obsesses over horror films, and lives for fashion? He covers nearly every inch of his body with tattooed images of bones, rotting flesh, death symbols, and bugs. And this unusual supermodel has been busy appearing in films, recording music, and walking the runways from Paris to Prague.