This campaign is a global celebration to mark the United Nations International Day of Happiness (March 20). It is coordinated by Action for Happiness, a non-profit movement of people from 160 countries, supported by a partnership of like-minded organisations.
For the International Day of Happiness we're inviting everyone to focus on their connections with others. After years of happiness research, one thing has proved fundamental - the importance of our connections with other people.
But modern societies are built as if the opposite was true. We are surrounded by people, yet we feel genuinely connected to almost none of them. The effects are devastating.
Social isolation is as potent a cause of early death as smoking; and the epidemic of loneliness is twice as deadly as obesity.
We could change this in a day if we all reached out and made at least one positive connection. For the International Day of Happiness, that's exactly what we're going to do.
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